The creative agency Ogilvy & Mather France have produced a wonderful set of street furniture billboards for IBM.

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The billboards were created specifically for IBM’s Smarter Cities campaign. Designed in three different colour palettes, the billboards were produced as a ramp, a bench and a shelter. The idea being that the advertising campaign would have a functional purpose, and city dwellers can actually use and interact with it.

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You can get more details on the Smarter Cities initiative via the IBM website.

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