The creative agency Ogilvy & Mather France have produced a wonderful set of street furniture billboards for IBM.
The billboards were created specifically for IBM’s Smarter Cities campaign. Designed in three different colour palettes, the billboards were produced as a ramp, a bench and a shelter. The idea being that the advertising campaign would have a functional purpose, and city dwellers can actually use and interact with it.
You can get more details on the Smarter Cities initiative via the IBM website.