With a rapidly expanding business, Quiqup is a major force in the on-demand home delivery market. They approached MultiAdaptor in London with regards to a new brand and visual identity to help them stand-out from the crowd.
In a market flooded with red brands, we clearly differentiated Quiqup with a super fresh bright green, setting an energetic tone that reflects the fresh-from-the-kitchen and fresh-out-of-the-box promise of the on-demand delivery experience.
A truly flexible brand was required to reflect a truly flexible service. Unlocking and liberating the ‘loop’ in the Quiqup Q, we developed a framework to consistently communicate this quality, that is infinitely adaptable but instantly identifiable.
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