Pie is a completely new brand of recruitment agency dealing primarily in the high performance sector. MultiAdaptor, a branding agency from London, were tasked with developing a new hard working brand which could stand up in an already saturated market.
MultiAdaptor spoke about the general approach to the rebrand:
We already knew that the recruitment world in particular lacked wit and humour. The brand concept was derived from the analogy of a pie itself – whilst most can appear similar from the outside it’s often what’s on the inside that makes the difference.
You can see more at multiadaptor.com