Pie is a completely new brand of recruitment agency dealing primarily in the high performance sector. MultiAdaptor, a branding agency from London, were tasked with developing a new hard working brand which could stand up in an already saturated market.

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MultiAdaptor spoke about the general approach to the rebrand:

We already knew that the recruitment world in particular lacked wit and humour. The brand concept was derived from the analogy of a pie itself – whilst most can appear similar from the outside it’s often what’s on the inside that makes the difference.

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You can see more at multiadaptor.com

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