Pablo & Rusty’s is an award-winning small-batch coffee roaster based in Sydney, Australia. They approached Manual to rebrand the company and better reflect the values they’d developed over the past decade.

pablo-rusty-identity1
Manual spoke talked about the design process behind the new identity:

In our research we discovered that many of their customers and staff referred to them as ‘P&R’ for short, so we recommended building on that brand recognition and created a monogram that would work at small sizes. This duality in naming and branding provided the backbone for all print, packaging, and retail design elements.

pablo-rusty-identity2

The simple use of typography and restrained color palette provided the appropriate level of design sophistication, and allowed the cafe experience–and coffee–to remain the focus.

pablo-rusty-identity3
pablo-rusty-identity4
pablo-rusty-identity5
pablo-rusty-identity6
pablo-rusty-identity7
pablo-rusty-identity8
pablo-rusty-identity9
pablo-rusty-identity10
pablo-rusty-identity11
Visit manualcreative.com to see the full project.

NO COMMENTS

LEAVE A REPLY