Pablo & Rusty’s is an award-winning small-batch coffee roaster based in Sydney, Australia. They approached Manual to rebrand the company and better reflect the values they’d developed over the past decade.
Manual spoke talked about the design process behind the new identity:
In our research we discovered that many of their customers and staff referred to them as ‘P&R’ for short, so we recommended building on that brand recognition and created a monogram that would work at small sizes. This duality in naming and branding provided the backbone for all print, packaging, and retail design elements.
The simple use of typography and restrained color palette provided the appropriate level of design sophistication, and allowed the cafe experience–and coffee–to remain the focus.
Visit manualcreative.com to see the full project.