The National Institute of Dramatic Art is one of the most important cultural organisations in Australia. They provide world-class education and training across a full range of dramatic disciplines including acting, writing, staging, movement, voice, costume and production design.
They approached Maud, a design agency also based in Australia, with requirements for a new visual approach. A contemporary new identity befits NIDA’s status as a global cultural powerhouse, while the brand architecture is designed to broaden NIDA’s appeal beyond the dramatic arts in response to growing demand for performance skills across a wide range of industries.
The results are minimal and authoritative, whilst maintaining a bold and contemporary feel.
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