Nativetech is a new brand that specialises in sports nutrition supplements that help improve athletes’ performance by boosting energy, providing muscle growth potential, and supporting recovery after intense training sessions. The products are highly functional and have been developed with innovative formulas that integrate the newest nutritional components derived from the application of the latest bioengineering technologies.

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Anagrama, a branding company with offices in Mexico and Monterrey, were asked to come up with a new visual identity that ranges from product packaging to other marketing collateral.

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Anagrama spoke about the design process:

Our brand proposal aims at breaking away from the generic solutions that are typical of this product segment by taking a direction that is inspired by bright, neon colors that are related to the world of optimal sport performance, including the attire, footwear, and accessories associated with these athletes.

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Nativetech’s bright color palette and typographic solution help its products stand out among the numerous existing supplement options.

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Visit anagrama.com to see more from this agency.

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