Loveland Aleworks is an independent, family-owned brewery offering a selection of small batch handcrafted beers. They approached Manual Creative with requirements for a new identity to help take the business forward.
The identity takes cues from Loveland’s past as a railroad town, from the logo badge itself, to the custom-designed tap handles based on 19th century railway signal levers. A central part of the identity is a custom-designed display typeface we created in two styles.
A key focus of our design strategy was to marry the old with new, and bring style into the brewery tasting room experience. We designed the interior to retain existing elements of the building, but offset it with a clean, contemporary feel.
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