The Latin American Design Festival (LAD) is is an organisation created with the aim of promoting Latin American Design worldwide highlighting the social potential of design using lectures, workshops, exhibitions and complementary activities.

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IS Creative Studio, a design and branding agency with offices in Lima, Madrid and Tokyo, were asked to create a new visual identity for the 2015 festival. The identity displays the vibrant colours often seen in Latin America culture, from art, to the tropical tones of the rainforest.

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The new identity was extended across a whole range of collateral; posters, presentation graphics and signage, lanyards, flyers and more.

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Visit iscreativestudio.com to see more.

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