Kobe Bryant is one of the biggest names in US basketball as well as a Nike sponsored athlete. Nike Jordan approached Sawdust in London with requirements for a new brand bespoke typeface dedicated to Kobe Bryant.
Rob Gonzalez from Sawdust Rob spoke about the design: “We worked closely with the designers at Nike to realise something that is unique, versatile and very much on brand with Kobe Bryant as a Jordan-signed player.” The new typeface needed to work the existing logo. “The design was inspired by the star-like negative space that is created in the central point of the logo mark,” said Rob. “It creates movement and energy, which is something we tried to capture in the type design.”
See more from Sawdust at madebysawdust.co.uk
Story via It’s Nice That.