Kokoro & Moi are a creative studio based in Finland, founded by Teemu Suviala and Antti Hinkula, they have now been running for over 13 years, producing lots of superb output in the process.
This year they were asked to create a new identity for Helsinki Design Week; the largest design festival that’s based in the cold Nordic countries. The new identity would mark the 10th anniversary of Helsinki Design Week.
Kokoro & Moi revised and reconstructed the 10-year-old logo, depicting a designer’s ruler marking out seven weekdays, to better respond to the new phase of the evolving festival. The ruler was given a new, more abstract form as a bold and dynamic pattern taking over empty areas. Comprehensive bespoke typography families, HDW Sans and HDW Mono, were created for all communication purposes. To visualise the theme Taking the Leap, the 10th anniversary campaign was illustrated with athletic and graphic photography by Osma Sarvilahti.