Dan Matutina is a designer and illustrator based in the Manilla in the Philippines. He was approached by Qualcomm to produce a series of illustrations for the Formula E Racing Championships.

forumula-e-1
Art directed by M. Wadler, Dan spoke about the brief and process for the poster illustrations:
I worked on the the illustrations for the Qualcomm Posters of the FIA Formula E Championship 2014-2015. The design direction was to use the country’s flag as the starting point for each poster. The flag elements are present in every layout without being too obvious.

forumula-e-2
Part of the requirement was to show the Formula E car, the different patent diagrams Qualcomm owns, and the landmarks & symbols that represent the city.

forumula-e-3
forumula-e-4
forumula-e-5
forumula-e-6
You can see more of Dan’s work at: twistedfork.me

NO COMMENTS

LEAVE A REPLY