BDG architecture + design is an international consultancy focusing on strategy, architecture and design for corporate, public sector and education clients.

Manual were tasked with creating a whole new identity for them, this included a logotype, website and printed collateral.

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Manual have talked about the creative process of the core identity:

It was clear that a new, bold, confident design language had emerged in BDG’s recent work and the consultancy wanted an identity to reflect this shift.

Our solution was to turn their three-letter acronym into an iconic logotype with a unique personality. We abstracted the letterforms into reductive geometric shapes. This consolidation of forms subtly references the nature of architecture and the constructed environment.

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You can see more of Manual’s work via their website.

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