BDG architecture + design is an international consultancy focusing on strategy, architecture and design for corporate, public sector and education clients.
Manual were tasked with creating a whole new identity for them, this included a logotype, website and printed collateral.
Manual have talked about the creative process of the core identity:
It was clear that a new, bold, confident design language had emerged in BDG’s recent work and the consultancy wanted an identity to reflect this shift.
Our solution was to turn their three-letter acronym into an iconic logotype with a unique personality. We abstracted the letterforms into reductive geometric shapes. This consolidation of forms subtly references the nature of architecture and the constructed environment.
You can see more of Manual’s work via their website.